There is no doubt that the marketing sector is closely linked to technological development. The current scenario is so crowded with advertising messages and impacts that brands find it really difficult to reach consumers effectively. In this scenario, companies need, more than ever, to resort to creativity and generate great surprises to excite, impact and captivate their public. Commercialization with drones has been a breath of fresh air for the communication and advertising sector, which has been able to take advantage of this technology to improve the added value of brands. Video marketing with drones Audiovisual production is undoubtedly one of the fields that has undergone a great revolution thanks to drones. Video marketing professionals soon incorporated drones into their work teams when they discovered that they could get professional aerial shots with much more flexibility and much less cost than before. Leaving behind helicopter cameras and cranes, the audiovisual sector has democratized allowing entities of all sizes to include aerial shots in their corporate video, advertising or documentary, thus inviting the viewer to know their products and services in a different way.